i-amtv, a new multiplatform music video channel showcasing the best of Independent Asian Music has today announced its launch on Joost, the world's first broadcast-quality Internet television service.
Joost provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits, to bring an unprecedented selection of video content to viewers whenever and wherever they want.
“We’re very excited about teaming up with Joost.”, says Stephen McCormack, CEO of i-amtv and Wildwave. “We realized there was huge pent up demand for a purely Asian music channel across Asia and now, with its launch on Joost, we can reach Asian audiences worldwide. i-amtv is aimed at a young tech-savvy audience who want to be able to access their music anytime and anywhere and Joost is the perfect platform for this.“
Joost has shown its commitment to enhancing its global reach by liaising with international, regional and local partners to bring as much distinctive, diverse and innovative content as possible to the platform.
Yvette Alberdingk Thijm, executive vice president, content strategy and acquisition for Joost comments: “We are delighted to launch i-amtv on Joost. There is huge potential for Joost in Asia and we are dedicated to providing Asian viewers with a range of unique, compelling and entertaining content. With its focus on great Asian music, i-amtv is a perfect partner for Joost.”
i-amtv on Joost will run as both a video on demand service and as a continuous channel providing the best in Asian Indie Music from pop to rock, punk to grunge and hip-hop to electronica from Countries such as China, Japan, Korea, Malaysia, Singapore, Indonesia and Thailand. The channel will initially feature Music Videos, and later evolve to feature interviews, concerts, documentaries and user-generated content relating to Indie Asian Music.
The channel also intends to make full use of Joost’s interactive and community features.
